Cinemax - Wikipedia. This article is about the American premium channel. For the India cinema chain, see Cine.

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MAX. Cinemax (sometimes abbreviated as Max) is an Americanpaycable and satellitetelevision network that is owned by the Home Box Office Inc. Time Warner. Cinemax primarily broadcasts theatrically released feature films, along with original series, softcore pornographic series and films, documentaries and special behind- the- scenes features. As of July 2. 01. Cinemax's programming is available to approximately 2. United States (2. Cinemax's primary channel).[1][2]History[edit]Cinemax launched on August 1, 1. HBO's answer to The Movie Channel (which at the time, was owned by Warner- Amex Satellite Entertainment, a joint venture between Time Warner predecessor Warner Communications and American Express; TMC is now owned by the Showtime Networks subsidiary of CBS Corporation – previously under Viacom from 1.

Cinemax was originally owned by Time- Life Inc., which later merged with Warner Communications in 1. Time Warner. Unlike HBO – and most cable and broadcast channels already on the air at the time of its launch – Cinemax had broadcast a 2. HBO ran only nine hours of programming a day from 3: 0. Eastern Time until September 1. Eastern Time on Sunday nights; it implemented the round- the- clock schedule on weekdays as well on December 2. On- air spokesman Robert Culp told viewers that Cinemax would be about movies, and nothing but movies. At the time, HBO featured a wider range of programming, including some entertainment news interstitials, documentaries, children's programming, sporting events and television specials (in the form of Broadway plays, stand- up comedy acts and concerts).

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Movie classics were a mainstay of Cinemax at its birth, presented "all uncut and commercial- free" as Culp said on- air. A heavy schedule of films from the 1. Cinemax succeeded in its early years because cable television subscribers typically had access to only about three dozen channels due to system headends at the time of Cinemax's debut were capable of carrying only a limited number of channels. Movies were the most sought- after program category among cable subscribers at the time, and that Cinemax would show classic films without commercial interruptions and editing for time and content made the channel an attractive add- on for HBO subscribers. In many cases, cable providers would not sell Cinemax to customers who did not already have a subscription to HBO. The two channels were typically sold as a package, and were usually offered at a discount for subscribers that chose to get both channels.

The typical pricing for a monthly subscription to HBO in the early 1. US$1. 2. 9. 5 per month, while Cinemax typically could be added for between US$7 and $1. In 1. 98. 3, Time- Life Inc.

KOKI- TV (now a Fox affiliate) in Tulsa, Oklahoma and its owners Tulsa 2. Ltd. over the use of the slogan "We Are Your Movie Star", which both the television station and Cinemax were using as their slogans at that time; the suit went into proceedings in an Oklahoma Federal District Court, Cinemax lost the case. As additional movie- oriented channels launched on cable television, Cinemax began to change its programming philosophy in order to maintain its subscriber base.

First, the channel opted to schedule R- rated movies during daytime slots (HBO would only show R- rated movies during the nighttime hours, after 8: 0. Eastern Time, a policy that network largely continues to adhere to as of 2.

Cinemax then decided it could compete by airing more adult- oriented movies that contained nudity and depictions of sexual intercourse, launching the weekly "Friday After Dark" late- night block in 1. Scandals, and a series of anthology specials under the Eros America and Eros International banners). Download Open Season: Scared Silly Cartoon Online.

During the network's first decade on the air, Cinemax had also aired some original music programming: during the mid- to- late 1. MTV, Cinemax began airing music videos in the form of an interstitial that ran during extended breaks between films called Max.

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1. Cinemax (sometimes abbreviated as Max) is an American pay cable and satellite television network that is owned by the Home Box Office Inc. operating subsidiary of.
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Trax; it also ran music specials under the banner Cinemax Sessions[4] as well as the music interview and performance series Album Flash during that same time period. The mid- and late- 1. Cinemax's schedule including the sketch comedy series Second City Television (whose U. S. broadcast rights were acquired by the channel from NBC in 1. Max Headroom (which had also aired on ABC from 1. Comedy specials were also occasionally broadcast on the channel during the late 1.

Cinemax Comedy Experiment banner, featuring free- form sketch and improvisational styles from various rising and established stand- up comics (such as Howie Mandel, Chris Elliott and Eric Bogosian). Although its programming had diversified, Cinemax had foremost remained a movie channel. In February 1. 98. Lethal Weapon became the highest rated telecast in Cinemax's history at that time, averaging a 1.

By 1. 99. 0, Cinemax limited its programming lineup mainly to movies. However starting in 1.

Cinemax re- entered into television series development with the addition of adult- oriented scripted series similar in content to the softcore pornographic films featured on the channel in late night (such as the network's first original adult series Erotic Confessions, and later series entries such as Hot Line, Passion Cove, Lingerie and Co- Ed Confidential), marking a return to adult series for the channel. From 1. 99. 2 to 1. Cinemax aired daily movie showcases in set timeslots, centering on a certain genre which differed each day of the week; with the introduction of a new on- air presentation package in 1. Comedy" (represented by an abstract face made up of various movie props, with an open mouth made to appear like it is laughing),[7] "Suspense" (represented by a running man silhouette within a jagged film strip), "Premiere" (represented by an exclamation mark immersed in spotlights), "Horror" (represented by a skull augmented with a devil horn and a gear- shaped eye, overlaid in front on a casket), "Drama" (represented by abstract comedy and tragedy masks),[8] "Vanguard" (represented by a globe overlaid on a film strip), "Action" (represented by a machine gun and an explosion) and "Classic" (represented by a classic movie- era couple embracing and kissing). The particular film genre that played on the specific day (and time) varied by country. In the United States: Monday, 8: 0.

Eastern Time: Comedy. Tuesday, 8: 0. 0 p. Eastern Time: Suspense. Wednesday (originally Friday), 8: 0. Eastern Time: Vanguard[9]Thursday, 8: 0. Eastern Time: Drama (originally Horror)[9]Friday (originally Wednesday),[9] 8: 0.

Eastern Time: Premiere. Saturday, 1. 0: 0. Eastern Time: [9]Action.

Sunday, Noon Eastern Time: Classic. In Latin America: Monday: Comedy. Tuesday: Classic. Wednesday: Drama. Thursday: Horror / Suspense.

Friday: Vanguard. Saturday: Premiere. Sunday: Action. Third logo, used from August 1. A variant (sans the circle), was used secondarily from 2. Fourth logo, used from 2.

These genre- based movie presentations ended in September 1. Cinemax's only themed movie presentations at that point became a nightly featured movie at 8: 0.

Eastern Time (under the branding "Max Hits at 8") and a nightly primetime movie at 1. Eastern Time (branded as "Max Prime at 1. Upon the launch of the two multiplex channels in 1. Cinemax offered "sneak preview" blocks of programs that could be seen on Action. Max and Thriller. Max in primetime, respectively on Saturdays and Sundays.

By the mid- 2. 00. Cinemax schedule from its launch (and continued to air on the main channel in the morning hours during the 1. Star. Max. Today, a large majority of mainstream films featured on the main channel are releases from the 1.

In 2. 00. 1, Cinemax began to shift its focus from solely airing second- run feature films that were previously broadcast on sister channel HBO before their Cinemax debut, to premiering select blockbuster and lesser- known theatrical films before their initial broadcast on HBO.[1.